Have you seen [a certain brand of beer now to be known as X] packaging for CNY? The one with the faceless man with a moustache and beard, holding a cup of the famed beer? Well, he doesn't look very Chinese to me. -snicker- More of a mixed, or maybe he is a Craig David fan, with the moustache-beard-clean shave. Then, there's the TV advert on X. Jessica Alba, bigshot Hollywood hottie. All she does is say a little, mention Singapore's name, and take a sip of the beer. X paid her about $5million to make her do that. Of course, she did a few more similar adverts to be aired in other countries, but...$5million!! I wouldn't drink X just because Alba's drinking it. But maybe some would, in hopes of turning out as beautiful or talented as Alba darling.
Then there's the plain poster adverts. Asahi beer? Can't get anymore blatant about their wish to oust out their Green Bottled rivals. "Soon you'll prefer silver" is their tagline. Be a little more subtle yet give a strong message, don't make your rivals laugh.
Well, i'm no advertisement critic, but it just irks me to watch and look at such advertisements. Amusing, but, it wears thin after awhile.
